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Whirlpool Gets Cozi

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According to Whirlpool, many families feel the stress of juggling work, school, extra-curricular activities and daily household affairs. To help coordinate everything from grocery shopping and errands to soccer practice and recitals, Whirlpool brand has teamed up with family organizational software maker Cozi, to provide a free online service for family members to get in sync, available at

Cozi software provides the tools for busy families to share schedules, track shopping and to-do lists, organize household chores and stay in communication. A recent consumer survey* about family management found more than 50 percent of consumers would like solutions to help create weekly shopping lists, a family calendar and a message center.

"We continually strive to create products to help consumers get more done each day. But we also know there are ways beyond appliances to help accomplish that goal," said Melissa Wikman, marketing director, Whirlpool. "This is why we teamed up with Cozi - to bring consumers an all-in-one solution to help them organize their family life."

"The partnership with Whirlpool is an incredible fit for us," said Robbie Cape, Cozi Co-Founder and CEO. "Whirlpool consumers are exactly the types of families we had in mind when we began creating Cozi just over two years ago. We built our software to provide the modern solutions that busy, active families need to stay organized, coordinated and in communication."

The Cozi Whirlpool Edition is accessible from any computer with an Internet connection at home or work, or from any mobile phone, keeping the entire family up to speed. Families can activate their own account and download the software on multiple computers for free.

We would expect that this is the sort of software that Whirlpool is looking to place on it's line of fridge freezers with the built in tablet PC in the door in an attempt to turn your fridge into the centre of family operations. However, with so many competing automation systems and the many, many ways which similar functions can be achieved Whirlpool may have a struggle to convince its customers that this is worth investing in.

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