- Created: Thursday, 18 April 2013 15:42
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We hear that LG has plans in its continued effort to achieve global domination before Samsung, to introduce a water free washing machine Says the LG Senior Vice President For LG's Home Appliance Division but details have so far not been revealed. But we have seen the new Styler model for refreshing clothes revealed.
Now, before anyone gets too excited this thing looks to be a bit of a monster, much like a drying cabinet that ISE and others do but it designed not to dry clothes but to refresh and deodorise them.
Of course in order to deodorise, predictably, you will need to keep on buying air freshener for your clothes. Which is a shame if you like to wear perfume or after shave unless we will see Calvin Klein for LG but, somehow, we doubt that will happen. What it does do though is give LG a nice line in selling you ongoing smelly stuff at a no doubt inflated price.
We don't know yet if this will hit European shores but if it does, do not expect it to be cheap given it is a very niche product.
As for the promise of a waterless washing machine, we'll see what transpires but as yet nobody has been able to do it in a way that it is acceptable to people in Europe or the US and, well, works. Then there's the cost of it.
PR blurb about the Styler follows:
LG Electronics (LG) showcased its clothing management cabinet, the LG Styler, at this week’s International CES® (booth #8204). The LG Styler offers a professional touch, using a combination of technologies including steam to help reduce wrinkles and odors on clothing. This is particularly useful for items that require special care such as suits and blouses.
“The LG Styler is a unique product designed for both washable and dry-cleanable clothes,” said Seong-jin Jo, President and CEO of LG Electronics Home Appliance Company. “The Styler can refresh and deodorize multiple fabrics, from shirts, sweaters and ties, to suits and thick winter coats, so they stay wearable longer, limiting sometimes expensive dry-cleaning.”
The LG Styler relies foremost on the Steam Refresh function, which is comprised of two features: Steam Spray and Moving Hanger Action. The Steam Spray feature helps keep clothes looking, feeling and smelling refreshed, while the Moving Hanger Action feature gently shakes steamed items to reduce everyday wrinkles, odor and dust. In addition to removing stale odors, users have the option to select an aromatic scent of their choosing to spray on clothing items with the Aroma Spray function.
In terms of design, the LG Styler boasts a modern, elegant finish that complements the interior décor of any bedroom, walk-in closet or laundry room. The Styler’s controls are displayed on a frontal touch panel and illuminated by soft, gentle lighting. The Styler is also quiet, emitting a mere 40dB when operational.