We’re just going to butcher the press release here and let the images talk to go along with the usual PR speak stuff for the most part.
The headline here is summed up by Dan Arler who is the current head of home appliances for Europe, the Middle East and Africa who’s has said that “At its heart, our strategy is about the best-in-class experiences we can help consumers achieve. We want to help people cook the best meals ever for their families and friends, with products that speak their language, and to offer appliances and expertise that support them in caring for their clothes so they stay new and great looking for longer,”.
And yes, once more, they do bang on about connected appliances. That’s getting a bit tired now.
But the built in water softener one is interesting, especially to people in hard water areas and it's of note that AEG (Electrolux) are moving into the hot tap market as well.
From preparing and chilling ingredients to clearing up the dishes — the AEG Mastery Range re-considers the practical elements and uses innovative technology and responsive design to streamline the process.
It includes a dishwasher that’s the first of its kind to gently lift the lower basket up for easy, ergonomic loading and unloading; an oven that talks to you like a waiter would at a restaurant – asking if you want your meat rare, medium or well done; a fridge with flexible door storage that can be customised according to your needs, a hands-free hood that automatically adjusts to your cooking activity on the hob and a water tap providing instant boiling water and thereby removing the need of a kettle.
New Laundry Range
The New Laundry Range offers combinations of washing machines and dryers that work perfectly in tandem, promising to keep colours, textures and protecting the fibres in the clothes like never before. Among other solutions, the range features a world-first innovation, the SoftWater Technology, which softens the water before washing for unrivalled cleaning results at 30º.
With the new range, AEG also pioneers the area of modern fabric care by utilising new ways to leverage connectivity. The new Care Advisor in the My AEG app gives the consumers advice on what programs, options and detergents to choose for different kinds of clothes and stains, and will be able to send the right program directly to a connected washing machine.