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All the latest general news from the domestic appliance industry that we find all over the world and stories that are of interest to the trade and public often with our own unique non-politically correct spin on it.

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Maytag Hoover & Harry and The Infamous Flight Promotion

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Maytag & Hoover, What happened when Harry & Friends went to MAYTAG HQ Newton Iowa.

This April sees the aniversary of the of the groups visit, we look back, on some of the things that happened. "Eight Days in Iowa. Thursday April 21, 7.30 am.Despite the hour, Harry Cichy 39, has conducted two radio interviews and is preparing to set off for Heathrow Airport from his home in Hemel Hempstead. He is accompanied by Lee Robertson, a friend and adviser. At the airport they are due to meet Sandy Jack, 71, a retired Scotish Headmaster and ex Comando. Jack is the reason for this frenetic activity. His case inspired Cichy to form the Hoover Holiday Pressure Group in 1993 and the trio are flying to the US to present the group's case to Hoover's parent company, the Maytag Corporation.

Read more: Maytag Hoover & Harry and The Infamous Flight Promotion

Enough of cricket; marketers now plead their case with women

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Last week, both Electrolux Kelvinator and Whirlpool of India announced the launch of two new Awards to recognise the accomplishments of Indian women. While the Electrolux-Financial Express Awards for Women in Business aim to recognise contributions of women in the area of business, Whirlpool GR8! Women Awards 2004 (Whirlpool has joined hands with television magazine GR8! for this) look to appreciate contributions of women from all walks of life.

Read more: Enough of cricket; marketers now plead their case with women

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