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  Domestic Appliance News

All the latest general news from the domestic appliance industry that we find all over the world and stories that are of interest to the trade and public often with our own unique non-politically correct spin on it.

We cover almost anything intersting to do with appliances or that affects the industry including new product releases, scandals, recalls, mergers, takovers and all the other juicy appliance news from around the world.

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EU's environmental barriers to Chinese appliances

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As learned from China Chamber of Commerce for Import and Export of Machinery and Electronic Products, Chinese home electric appliance enterprises will be charged an extra payment of garbage recycling for their electronic exports to the EU as two rules of electronic garbage will take effect in the EU in August this year.

Read more: EU's environmental barriers to Chinese appliances

Electrolux Chalks Out Makeover Strategy

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NEW DELHI: In its bid to comply with the recommendations made by McKinsey, The Rs 480 crore Electrolux Kelvinator Ltd (EKL) is all set to reposition and rebrand itself. The company also upped its adsepnd by 5-6 per cent of its total turnover last financial year (ending December 2003) as against 4.5 per cent, the previous year. For this the company is aggressively reaching its target customers, primary among which, are women. And to reflect the importance of women in using its products EKL came out with four new commercials on the TV in the last one year. It is also in the process of getting some new commercials made, which would further highlight the role of women in today's world.

Read more: Electrolux Chalks Out Makeover Strategy

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