Going back to the original question, I think the John Lewis brands are OK, pretty good middle of the range appliances. A three year guarantee is quite promising too.
I have bought quite a few things from John Lewis over the years and their customer service is excellent. Their delivery guys are better than most in that they don't abuse or mishandle the packages. And they do honour their guarantees, and then some.
Zanussi have a reputation for being mid-range, but not as good as Bosch etc, but I often wonder why AEG are considered a better brand than Zanussi when they are effectively the same company making almost identical appliances? I'd far rather buy a Zanussi than anything made by Candy, Hotpoint et al, or heaven forbid, Beko and Teba.
I think you also have to take the end user into account. Some people aren't in the market to buy an appliance that should last 20 years, because they will expect to move house, or get fed up with cosmetic appearance (remember the fashion for biege/brown goods?), or decide to have a new kitchen with integrated appliances, and so on.
And not forgetting, some people buy on appearance alone, they want a retro style fridge, or a hi-tech model that dispenses crushed ice. There is even a hi-tech American style fridge with a built in TV screen on the door. I think I saw that one in John Lewis.
So many choices, so many reasons for buying - some buy on price, some buy on reliablity, some buy on features, some buy on appearance or even gimmick. I would guess that the John Lewis own brand is probably at a midpoint between price and reliablity, and some people will like the uncluttered appearance of their appliances.




