ElcoBrandt: makes a move on the chinese market

The ElcoBrandt Group has reinforced its international development by investing on the chinese market

ElcoBrandt SA has just announced the signing of a draft agreement with the Chinese Hefei Rongshida Co., Ltd, and Maytag Corporation, for the acquisition of their joint venture specialised in the production of Royalstar household appliances. After the takeover of the Ocean factory in Verolanuova, Italy (March 2003) and the opening of a sales subsidiary in Moscow in early 2003, this decision demonstrates the ElcoBrandt Group's determination to reinforce its international development.

The draft agreement covers the takeover by ElcoBrandt of 75.5% of the joint venture, based in Hefei (1000 Km west of Shanghai in Anhui province). This 75.5% stake covers the total purchase of Maytag shares (50.5% of the capital) and the acquisition of 25% of the capital from the Hefei Rongshida group.

The definitive signature of this takeover is currently being finalised. It should be very rapidly effective, declared the group.

The Rongshida/Royalstar brand is one of the leading household appliances brand on the Chinese market. It occupies the third and eighth position on the washing and refrigeration markets respectively. This brand is known for its high quality and enjoys an excellent image in China. All Rongshida/Royalstar products are made in the company's 7 plants, all located in the People's Republic of China.

" Through this investment, ElcoBrandt takes a solid position on the world's most promising market", explains Bruno Vendroux, Chairman of the ElcoBrandt board. "We have invested in the means to rapidly become a major player on the Chinese market. This acquisition once more strengthens our international development policy in Asia ".

ElcoBrandt
The leader in France and 5th ranking household appliances manufacturing group in Europe, ElcoBrandt was established on 15th January 2002 after the takeover of the main industrial and commercial activities of Brandt S.A. by the Elco Holdings Ltd. Group in partnership with the Spanish-based Fagor Electrodom©sticos company. The ElcoBrandt group now employs 5,000 people and sells more than 3.5 million appliances designed and produced each year in its 8 industrial sites (7 in France and 1 in Italy).
ElcoBrandt has a portfolio of prestigious brands including: Brandt, De Dietrich, Ocean, Samet, SanGiorgio, Sauter, Thomson and Vedette. It made € 847.1 million in 2002, of which 40 % on the international market. Backed up by 8 sales subsidiaries (France, UK, Denmark, Italy, Switzerland, Poland, Asia, Samet International), the Group distributes its products in 100 countries worldwide.

Add comment

Please do not use the comments box if you need the following.
With notes on where to get the best help at the end of each line:
Spares Help - From the store "Contact Us" option or spares@ukwhitegoods.co.uk
Technical Help & Support - Please use the forums
How To Repair Problems - Please use the forums


Security code
Refresh

 

Find Local Service Engineers

Find a domestic appliance service engineer to repair your washing machine, dishwasher, cooker, oven, fridge or any other major domestic appliance
Find a local approved service engineer to repair your

Spares

Appliance spares for washing machines, washer dryers, cookers, ovens, hoods, dishwashers and all other major appliances

Get spare parts in our store

email us on spares@ukwhitegoods.co.uk for spare parts

Or call on 0845 172 8002

Pay for spare parts using all major credit and debit cards and also instant ant payments using PayPal and Amazon for parts

Forum Support

Appliance help and support forums where you can talk to actual domestic appliance engineers about washing machines, cookers, dishwashers, fridge freezers and more
Get help from experts in our forums
Banner

Can't Find It? Need More Help With Your

Getting help, buying spare parts or getting a service engineer for can range from being a simple task to a difficult one as you try to pick your way through model numbers, serial numbers, ranges and all sorts of information. We try to make this as easy as possible for you.

Get technical help for your washing machine, dishwasher, cooker and other appliances in our help and support forums To get technical help with your then please click here for our help and support forums
Get spares help and advice for washing machines, dishwashers, ovens, tumble dryers and more from our spare parts experts Contact us for spare parts using our online contact form, simply click this link to get in touch

Find More Information

Get more information faults, spare parts and repairs using the custom Google search below which will search our forums, the spare parts store and all articles.

Loading


http://sandsspares.co.uk/