Lee Byoung-chul established the Samsung trading company in Daegu in 1953 and Samsung built a plant to produce washing machines and refrigerators in Suwon in the early 1970's which was completed in 1973. Production of both washing machines and refrigerators started in 1974.
Samsung are not renowned for innovation in the whitegoods industry choosing to compete on price with what seems uninspiring products.
Like LG (another Korean company) in the appliance market they seem to come up with marketing hype and little support for the claims, often a lot of the "features" tend to be very much gimmicks that are scrapped and replaced with a new sales gimmick fo rthe next range. We've had silver-nano, eco-bubble, VRT, steam, diamond drums and goodness knows what else but, in the the end, very few of these features survive a single generation of washing machines. Mostly because they're not much good.
Besides this in washers about the only things of note is the move towards higher load capacity machines and the high use of LED and displays to appeal to a younger, more technology savvy customer.

In refrigeration Samsung is predominantly known for its range of American styled fridge freezers in the UK although they do also produce standard European styles of fridge freezers and also some specialised refrigeration such as wine coolers.
Recently, to add to their microwave cooking range, Samsung has introduced a range of built in ovens in the UK with a unique "Twin Convection" system as Samsung have dubbed it. According to Samsung this allows you to cook two separate dishes in the one oven of a standard size.
Samsung also produce vacuum cleaners for the UK market.
Retail Prices
Samsung seems to sit in the middle of the price pecking order with some products commanding a higher premium than others with its washing machine and tumble dryer range.
In refrigeration they occupy the lower middle market again with standard fridge freezers but fall into the lower end with the US styled fridge freezers, normally with ice makers.
At the time of writing prices were not available for the new range of built in ovens but Samsung's microwave oven range has historically operated in the lower to mid range of prices, we would expect much the same with the new ovens.
Samsung Spares
Spares are all too often expensive for Samsung washing machines and fridge freezers but most day-to-day spare parts are not too badly priced however, like its Korean cousin LG, spares parts are often delivered incorrectly due to woeful spares information.
It appears that the Asiatic appliance manufacturers do not pay high regard to aftersales care.
Technical information and backup, like LG, is abysmal and as with the other Asiatic companies, spares availability can be a big problem at times. As can returning incorrect items as Samsung's spare part returns system is virtually non-existent which puts many repairers and spares suppliers off ordering any non-standard items from them.
UK whitegoods does stock the mode common spares and we can get Samsung spares not listed to order but please bear in mind that long lead times and incorrect spares supplied by Samsung are not uncommon. Fridge doors are especially notorious for being delivered incorrectly or damaged.
Fridge water filters are easy as we carry all Samsung water filters in stock.
Aftersales Service
Given the above getting a repair on a Samsung, especially in more remote areas, can be a problem at times.
Samsung does have a national network, which again like LG, has been one of the more nomadic service contracts in the industry and currently seems split between different companies. This is a problem as it does not allow engineers to build up enough experience with the brand and therefore there are products that they don't often see.
Many of the Find An Engineer registered appliance engineers will repair Samsung but please bear in mind the above if you have to order a spare part.
Getting help, buying spare parts or getting a service engineer for can range from the simplest task in the world to a daunting one as you try to pick your way through model numbers, serial numbers, ranges and all sorts of information. We try to make this as simple as possible for you and take out any hassle but, sometimes, we know that we all need a little help from the experts.
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