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Prima Appliances

Prima is merely another own label brand name along the same lines as Caple, Lamona and others that is used by its owner, PJ Hopkinsons (PJH), to be that little bit different. There is little history of the brand to be found but it has been around for a number of years and PJH are a large kitchen supplier to the trade that has been around a long time.

Prima appliances brand logoOr, if you were cynical, you could assume that the brand name was used to avoid customers being able to price compare products in kitchen showrooms.

Prima however, like the others mentioned, does not actually make any appliances at all themselves, it simply buys in the appliances that it requires labelled as Prima.

The Prima appliance range has been made by any number of manufacturers over the years including Siltal, Electrolux, Whirlpool, Midea, Haier, Cata and others that you can learn more on each in this, the manufacturer section.

Prima specialises in built in and integrated products to fit with the PJH supplied kitchens.

  Prima Market Position

There is little information on the pricing of Prima appliances available however we would expect them to to be pitched at the lower end of the mid market in terms of pricing even if that actual products don't necessarily deserve to be in that segment.

That said there are also products from Prima made by some that would actually cost you more under the more "premium" brand, even although it is exactly the same appliance.

So, it can be a bit hit and miss in terms of value for money. The crux being that, if you know what you are looking at then you can pick up a good deal or, equally, you could get exactly the opposite.

All the Prima appliances now appear to be supplied with a two year parts and labour warranty.

  Prima Service

Service on Prima would appear to be administered by repaircare who will distribute service calls to independent service engineers across the UK. Service should be good given the system used.

Of course most of the engineers found in our engineer search will also happily repair Prima appliances when they are out of warranty and, often, at a much lower cost as you are cutting out the middle man.

  Prima Spare Parts

Given that spares are easily found with the largest appliance trade spare parts distributor in the UK, spare parts are not an issue and we can easily locate and get almost all Prima spare parts very quickly.

However, they are often not cheap.

What we do very often is cross reference the Prima spares to other manufacturers who offer exactly the same spare parts but at a lower cost. Doing so can save a considerable amount of money on spare parts but it can also take some time and requires the knowledge and experience to do so.

IMPORTANT: As Prima uses different suppliers for their appliances we must have the model number in order to help you

To ask us to help you to locate a Prima spare part or a cheaper alternative where available please get in touch with us by email on This email address is being protected from spambots. You need JavaScript enabled to view it.  as using email allows us to send pictures, drawings and links to you as well as affording us the time required to locate the Prima spares that you need.

Please do not use the comments below to ask for technical help or advice on any Prima appliance as the engineers will not see the request. Please use the forums where much more help will be available.

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Treeve Taylor
Carbon brushes
Hi can you supply me with a set of brushes for a prima LPR735 washer dryer. Thanks
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Avril Brown
Fridge freezer
Does my fridge freezer LPR255 have a plastic back or a metal back.
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John Jenkinson
Oven switch on LPR9000
Need a oven switch as it keeps tipping main breaker
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John Owen
Prima LPR273 fridge freezer
Do you have a middle freezer drawer replacement
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Kenneth
I think it is this one but there is not a lot of info on that machine now.
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peter mead
customer service
My elderly parents recently purchased a new, expensive kitchen. Less than 4 months later the Washing machine packed in. It has now been 6 weeks, endless phone calls to the kitchen supplier and Prima and an enormous amount of stress and still nothing has happened. Engineers apparently going to wrong address and then having to wait for parts etc. We are absolutely disgusted with the lack of service and help to 2 people in their late 70\'s and will be taking the matter further, shocking service!!!!!
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laup
Do you have the rollers that guide the upper basket on a Prima LPR 661.Also what would be the cost of a new LPR 661 Dishwasher.
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MRS MICHELLE BARTON
do you have a salad box and a freezer shelf door for my integrated fridge freezer model number LPR356 ?
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Babbus
HelloI'm looking for parts for a prima 39me82 LCD TV. In particular the screen board. Prima seem to only sell it with the screen and its expensiveMany Thanks
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Mike Hussey
Had to smile at the section that said "Given that spares are easily found with the largest appliance trade spare parts distributor in the UK, spare parts are not an issue and we can easily locate and get almost all Prima spare parts very quickly.Just waited for a repair under warranty on a hob, and the part took 9 weeks to arrive.

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