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KitchenAid company logoKitchenAid

KitchenAid was an American producer of small appliances famed for its iconic stand mixers that it produced from 1919 as well as its blenders but nowadays is merely another own brand label that is owned by the massive Whirlpool Corporation.

In 1949 KitchenAid started to make dishwashers and in 1985 it bought the Chambers Company to produce cookers.

KitchenAid was a proper company in its own right until it was purchased, after much legal wrangling, shortly after entering the cooking segment by Whirlpool in 1986 so, it’s been Whirlpool owned for a long time.

Therefore any products that carry the KitchenAid name today are, like many others, simply rebranded Whirlpool under the skin. Although, they will generally carry a much higher price tag.

Given the price point though KitchenAid is a rare sight for the field service guys and for use as well on spare parts although blender drives are fairly common.

  KitchenAid Market Position

Marketed as being “premium” kitchen appliances but realistically we can see not a huge difference from other Whirlpool products, veritably not enough of a difference to justify the price bump to get the KitchenAid name.

Expect KitchenAid product to be available “at selected retailers”.

  KitchenAid Service

So far as we aware, just the same as it is for Whirlpool and the rest of the Whirlpool brands.

If you expect special or preferential treatment we’d think you may be in for a bit of disappointment on that front.

  KitchenAid Spare Parts

Again, much the same as Whirlpool in terms of availability and pricing.

  KitchenAid Key Contacts

Official website/email: http://www.kitchenaid.co.uk

Official telephone support: 01733 282800

Unofficial technical support: http://www.ukwhitegoods.co.uk/forumsphpbb3 (May be limited)

Unofficial retail spare parts supply: http://shop.ukwhitegoods.co.uk

Primary trade only supplier (where available): None

Address : MORLEY WAY, PETERBOROUGH, CAMBRIDGESHIRE, PE2 9JB

  Kitchen Aid Rating & Review

You can find out how we determine these rating in this article explaining how we put this together in as easy way possible for people to understand quickly.

Kitchen Aid market share
Tiny UK market share
Very niche product with a very small UK market share
Brand kudos
Reasonably well known in the industry and with the public
Reasonably well known in the industry and with the public
Kitchen Aid appliance pricing
VOuch!
Very expensive for what is essentially a bog standard Whirlpool machine in dancy dress
Quality
so so
Okay but no better than the Whirlpool products the machines are based on but, with a huge price hike on the same Whirlpool machines
Repair rating
Very little
Not a lot to go on as there's not much Kitchen Aid in the field, in the UK at least
Repairer support
Authorised agents might fix them but, it's quite likely nobody else will
Authorised agents might fix them but, it's quite likely nobody else will overly keen to take on repair work for Kitchen Aid
DIY repair rating
Not so easy to DIY repair Kitchen Aid products as there is no tech information and high spare parts prices
The abject lack of technical information alone makes it hard but couple that with high spare part prices and DIY repairs could prove hard at best
Spare parts availability
Some spare parts available from major suppliers
Some spare parts available from major suppliers but does appear limited although this may be down to low sales volumes
Spare part pricing
Not easy, not cheap
Not much found but what we did was scary money, expect to pay dearly for parts
Environmental rating
No information on environmental policies
No information on environmental policies

Overall Rating

Our advice, avoid this one!
Paying premium money for a a rebadged Whirlpool product will never strike us as a good idea, read into that what you will

 

Please do not use the comments below to ask for technical help or fault advice on any appliance as the engineers will not see the request here. Please use the forums where more help may be available.

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