Grundig have introduced a new range of built in products at this year’s EuroCucina exhibition in Milan.
If you believe the hype then you’d be led to think that the latest from the Grundig brand was a premium German product. It isn’t.
This press release would make many people think it was German. Maybe that’s the the point.
What Grundig really is, is repackaged Beko products with a more premium aesthetic about them as from what we can tell, there are few (if any) mechanical differences from the standard Beko fare.
Sustainability and resource efficiency are the key areas on which Grundig focuses. The premium range of Grundig built-in appliances attaches great significance to eco friendliness along with the brand's strong attributes - high quality, refined pleasures, ease of use and exclusive design. Established 70 years ago, Grundig's German heritage is synonymous with cutting edge technologies that offer durable, high-end products married with refined, timeless design.
Grundig has a well-rooted German quality heritage. It has a strong foothold in home technologies offering a full range of appliances, which provides unique advantages in today's connected world.
"Grundig is our premium brand and one of our best resources. Since Grundig launched its range of white goods in 2013, we have been on a constant growth track. Last year we achieved almost three-fold sales growth and we will continue to invest heavily in the brand." Hakan Bulgurlu, the CEO of Arçelik says.
Grundig's inspiring portfolio of home appliances is growing fast worldwide, with rolling out plans in China, the US, South Africa, South America and Australia.
Pioneering product range on display
Grundig's hero products and technologies on display at EuroCucina include: VUX - the new control system by means of light projection, introducing a new era in the field of kitchen appliances, Homewhiz - connected home concept that enables customers to control all Grundig smart appliances like a refrigerator, washing machine, tumble dryer, dishwasher and built-in oven, easily with a mobile device or television, Divide & Cook oven that creates two cooking spaces within one oven, gas hobs with highly efficient gas burners saving time and energy, the EcoChamp A+ hood with EcoSilent Technology, the dishwasher using as little as 5.5l of water and Custom Fresh+ refrigerator that maintains freshness (of meat, fish, dairy products) up to 3 times longer and Vitamin Care Zone in Cooling products.