The mergers are coming thick and fast this year with now Arcelik, the parent company of Beko, snapping up the Dawlance brand in Pakistan for a reported $258 million.
Dawlance is a brand that will probably not be known to most people in the UK, even trade members are unlikely to be familiar with it but it does appear to be the dominant domestic brand in Pakistan holding third place regionally. It would appear that Arcelik is looking to capitalise on the brand to allow it to grow in emerging markets.
And yet another regional brand is swallowed up by a bigger fish to become little more than another own label brand we expect in an ever diminishing pool of companies that actually make appliances.
The full press release is as follows:
Arçelik A.Ş., a global leader in the home appliances industry, has today announced the $258 million acquisition of Dawlance, Pakistan's market-leading home appliance brand, as part of its global expansion into fast-growth opportunity markets.
The transaction will give Arçelik, which is owned by Koç Group (KCHOL:IST), Turkey's largest industrial conglomerate, a significant presence in the world's sixth most populous country at a time of increased economic growth.
Pakistan's economy is forecast to grow around 5 per cent annually for the next three years. It has increasingly prosperous working and middle class, with many aged 20-40, and is rapidly urbanizing, all of which is very favourable for Arçelik.
The acquisition is expected to close by the end of 2016 subject to fulfilment of closing conditions including regulatory approvals.
Dawlance was founded in Karachi in 1980 and remains a privately-owned company. It has two manufacturing sites in Karachi and one in Hyderabad, supporting 3,000 staff across an extensive distribution, sales and service network.
Dawlance is the number one brand in refrigeration and microwaves in Pakistan, second in air conditioning and third in the laundry categories. It reported 2015 revenues of $221 million and EBITDA of $45 million.
Levent Çakıroğlu, CEO of Koç Holding, said: Arçelik has always been a source of pride for Koç Holding thanks to its leading position in Turkey and its achievements on a global scale. Among our companies, the one that accelerates the global growth strategy of our Group the most is Arçelik, undoubtedly. Consolidating the vision of our group, Arçelik has made a significant investment in Pakistan in line with its global growth strategy. I believe this investment will further strengthen Turkey-Pakistan economic ties. Through the incorporation of Dawlance into our group, we will gain a strong and strategic foothold in Pakistan, a promising economy. As Koç Holding, we will continue to support Arçelik's quest to grow globally through other acquisitions.
Fatih Ebiçlioğlu, President of Consumer Durables Group of Koç Holding, said: "Pakistan is the sixth most populous country in the world with a population of 200 million people. Particularly, its young population, increasingly growing economy, makes it an enticing prospect as a market in the region. With the acquisition of Dawlance in Pakistan, Arçelik will employ a total workforce of 30.000 worldwide and will have a global production base of 18 manufacturing facilities including Turkey, Romania, Russia, China, South Africa and Thailand. Our acquisition is also a powerful example of south-south cooperation, representing a technology and know-how transfer between developing countries. In this regard, Arçelik is making a valuable contribution to Turkey's economy with this strategic investment and acquiring a market leader with very strong financials."
Hakan Bulgurlu, CEO of Arçelik, said:
"Arçelik is progressing steadily on a global path and aspires to be a truly global player in its industry. Through the last decade we have consistently expanded our global outreach. We have doubled our sales turnover over the last 5 years and we retain our fast growth in all the markets we operate.
We pride ourselves on developing products, which make a real difference to our customers' lives and have more than 1,000 engineers in our R&D centres in Turkey, Taiwan and Cambridge, in the UK. We also expect to open more centres soon in Germany and the USA".
"Our track record in research and development allied to our geographical manufacturing advantages and economies of scale mean we are well-placed to service both European and Asian markets. Arçelik's recent investments in Thailand and Pakistan are providing a strong platform for growth in South East Asia as European markets reach saturation point for white goods and long-term economic malaise continues.
"By combining our global expertise and innovation with Dawlance's excellent local management team, we will strengthen Dawlance's product offering and brand position. We expect clear advantages to emerge in the development and manufacturing of products for Pakistan and potentially further afield."
Arçelik, led by its global brands Beko and Grundig, has been extending its global footprint over the past years by acquiring strong regional brands in developing markets.
Economic growth in Pakistan is leading to more disposable income and purchasing power whilst technological advances are making white goods more efficient and more affordable. Pakistan's rapid urbanization and social development is seeing the emergence of more single family dwelling, creating more demand for consumer appliances.