Vestel, an international manufacturer of white goods, is to launch the Servis brand in the UK in 2012. After acquiring the brand earlier this year, Vestel will be rolling out first in the UK and then to global markets. Product categories expected to be included in the launch are laundry, cooking, refrigeration and dishwashing. Vestel have recently acquired the Servis, Electra, New Pol and Atlantic brands from the Antonio Merloni Company of Italy. Distribution channels and routes to market for the acquired brands have yet to be announced.
John Welbourn, Managing Director at Vestel UK said, “The launch of Servis is a big step for Vestel as it represents our first major open market retail brand. This is particularly exciting for us as there has not been a similarly significant launch to the UK market place in many years. We have identified this marketing opportunity through our work with specialist agency BrocklebankPenn who have been retained to help mastermind our launch strategy.”
Mr Welbourn added, “We expect Servis to sell through high street retailers, however, we are still involved with initial discussions, so an announcement will be made about the exact distribution channels later.”