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Gorenje has introduced the new freestanding 9Kg W9665K washing machine with advanced SensoCARE technology, which according to Gorenje can be adjusted to the consumer’s personal needs.

Featuring four modes NormalCARE, EcoCARE, TimeCARE or AllergyCARE, the SensoCARE technology provides fully customised washing to the consumer says the press release. Whether people will actually CARE or not remains to be seen.

It constantly monitors the washing process using integrated sensors, which in turn saves energy, water, and time. Based on collected data, SensorIQ automatically adjusts and optimises the washing process according to the selected programme and the type and weight of the laundry in the machine.

Gorenje W9665K washing machineEnsuring the best washing experience, the W9665K features various functions like UltraWHITE which helps to preserve the whiteness of delicate laundry. It provides care to the clothes at just 30°C and with less water.

Apart from that it also includes various other features like PerfectBlack, BioWash, NightWash, and QuickWash. Its two user-defined programmes MyFavourite allow simple adjustment by the consumer to meet their personal needs. Furthermore, its StainExpert function claims to clean the most common stubborn stains like fruit, coffee, wine, and organic stains.

The OptiDrum claims to provide clothes with even better care. Designed with innovation, the interior of the drum, made of stainless steel, is completely adjusted to ensure efficient motion of the laundry during the washing process. The drum perforation has been designed to provide lower water and power consumption.

The W9665K boasts an A+++-20%’ energy rating and A’ spinning performance, which provides maximum efficiency. Its total annual water consumption is 11,470 litre and total annual energy consumption is 174kWh.

It also features variable spin speed, maximum of 1600rpm. It includes 23 wash programmes, which includes cotton, synthetics, wool, hand wash, Eco, delicates/silk, BioWash and Quick. It also feature the SterilTub self-cleaning programme, which removes residues of grease and detergent. Detergent saving system prevents the loss of detergent during water intake and saves up to 20% detergent costs and effectively protects the environment at the same time. The intensive 4-D soaking system shortens the required soaking time with SuperSilent+ ensuring a quiet noise level of just 60 dB(A) during washing, and 76 dB(A) when spinning.

Its TotalWeight feature automatically recognises the weight of laundry placed in the machine while Partial AquaStop anti-flooding protection provides peace of mind.

Providing more convenience to the user, it also features low temperature washing at just 15°C; half load option for smaller washing loads; and electronic display with LCD for ease of use.

Gorenje have been touting more simple to operate washing machines of late and it seems to us that this model appears to be far from simple with all the different modes and options available, most of which most people are unlikely to ever use.

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