Appliance manufacturer, Gorenje, has unveiled a new design line with internationally acclaimed designer Philippe Starck.
The Gorenje by Starck collection will be available in the UK later this year, where buyers can expect to see a variety of Strack designed cooking and cooling appliances that are a little different.
Gorenje made the announcement during IFA, where it had a selection of products from the range available to preview.
Jernej Hren, managing director of Gorenje UK, commented: “Design plays a huge role in the decision-making process when selecting a new appliance and really does influence the consumer when making the final buying decision.
“Working with Philippe Starck on this new collection has been a fantastic experience; he is an incredibly influential designer and these products are the perfect addition to our portfolio of design lines – we are confident it will be a great success.”
The Gorenje by Stark collection is set to be latest design-led range from Gorenje, who have previously worked with well-known designers Ora Ito and Karim Rashid to develop exclusive appliance collections.
Philippe Starck explains: “With Gorenje by Starck, the challenge was to create something that is technologically impeccable and still has a cosy, warm and human feeling to it. The elegance of this collection lies in the discretion of its high quality and its minimalistic design.”
This announcement was one of several made at IFA, which took place in Berlin earlier this month, where the company revealed a number of exciting innovations that will be available in the UK in the coming months.
Jernej concluded: “From high-end designer product lines to our colourful Retro fridges – choice is everything at Gorenje. We strive to provide consumers with excellent appliances that work to enhance not only their cooking experience but overall kitchen design vision.
“Further information about our Gorenje by Starck collection will be made available soon, including full range details and availability – so watch this space!”