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Gorenje news and information on new products, company news and information and so on.

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Gorenje the appliance maker that's Slovenia's second-biggest exporter, said it needs government aid soon to weather the economic slump after demand fell as much as 90 percent in parts of eastern Europe.

"Gorenje is paying more than 50 million euros ($64 million) of tax to state coffers every month; anything that would lower or postpone this burden is welcome," Chief Executive Officer Franjo Bobinac said in an interview. "Labor costs are also big, so payroll taxes should be reduced at a quicker pace. These measures are needed as soon as possible."

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Slovenian appliance maker the Gorenje Group said that despite the economic slowdown, the company is adapting and ensuring its long-term health.

CEO Franjo Bobinac said, "In [the] first two months of this year the level of orders is lower by 20 to 25% compared to the same period of last year. That's why it is so important to implement all the accepted measures to face the crisis...from increasing the sales, management of financial and other risks, management of costs, and assuring the positive net cash flow. Labour costs are also big, so payroll taxes should be reduced at a quicker pace. These measures are needed as soon as possible."

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Slovenia's top household appliances maker Gorenje plans to cut labour hours in production to 36 hours a week per employee from 40 starting January 1, due to lower demand caused by the global financial crisis, according to a Reuters report.

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Slovenian household appliance maker Gorenje said that 2008 group net profit could be below the forecast of €26.5 million by one third due to the global financial crisis.

"The negative effect of numerous cancellations of orders in the last weeks and other foreseen negative factors might reach the scope up to one third of the planned net profit in the year 2008," Gorenje said in a statement.

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Gorenje will present its prototype refrigerator and iPod at the Consumer Electronics Fair IFA in Berlin.

Licence agreement with Apple was signed at the beginning of this year and enables Gorenje to use Apple technology and the logo "Made for iPod".

The production of this household appliance, which will not be mass, will start at the end of the year. The price of the refrigerator will be known once the development of the product is completed.

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Gorenje has become the the first Slovenian company with the status of an Authorized Economic Operator (AEO). The AEO status will allow Gorenje access to simplified customs procedures.

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LJUBLJANA "“ "ATAG's acquisition will be finalized on July 1, worth EUR 130mn. A part will be paid in cash and a part in treasury shares", said Franjo Bobinac, Gorenje Chairman.

ATAG is a producer of household appliances, operating for 60 years now. Its headquarters are in Erpe-Mere in Eastern Flandreau and, according to their website, it is privately owned.

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Wallpaper, the cult magazine for design, interior decoration, fashion, art, and lifestyle, ranked the Gorenje Ora-to appliance collection among the nominees in the category of the best household appliances.

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Obviously not satisfied with the bling of the Swarovski fridge freezer Slovenian manufacturer Gorenje has teamed up with French design company Ora Ita, the brand name of the designer Ito Morabito and, has come up with some futuristic "Blade Runner" looking applainces.

Of course the Koreans have been here before with employing designers to add credence and jazz up a range but it's nothing new and for the most part seems to be invariably unsuccessful in the UK.

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The launch of new product lines and the expansion of the nationwide coverage by the addition of a new distribution partner will form the basis of Gorenje's growth on the domestic market, according to the company's general manager, Tone Prislan.

The company saw its turnover rise by 20% to 17.5 million euros last year, and it estimates the launch of new products will account for 60-70% of this year's growth.