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We have received reports that consumer electronics firm Panasonic Corp will buy up to a 13% share of Gorenje, one of the biggest household appliance makers in Eastern Europe, as it tries to tap into growing demand in the region.
We had hints of this some months ago but it would appear that Panasonic, the Japanese manufacturer, is set to launch a washing machine among other products that can be controlled by an Android app later this month in the Japan.
Samsung and LG have both failed, miserably, to introduce appliances such as washing machines and ovens that talk to other devices and services over the internet and to other devices such as smartphones and tablets but now Panasonic has decided to have a crack at the concept with its Eluga line.
It has been reported this morning by Reuters that Panasonic plans to open a European factory this year to make fridge freezers, a market Panasonic is targeting as sales of televisions and other consumer electronics stagnate.
Panasonic is looking to minimize the effect of a strong yen on its exports by bringing manufacturing closer to its customers, and hopes to capitalise on any incentives that struggling euro zone governments may offer.