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AMDEA (The Association of Manufacturers of Domestic Appliances) has punted out a press release to tell folks that manufacturers are to offer prize draws for people that register their appliances.

It’s a big problem.

Well actually, it’s really not so long as nothing goes wrong, it become a big problem when something does like the recent spat of recalls of cookers, fridge freezers and of course the now infamous tumble dryers.

If there’s no problem with he machines then then all we can see it being used as is a marketing thing to send people loads of “buy a new X, Y or Z” they don’t really care much about. TO be fair it is an “opt-in” so people have to select to receive this marketing, but still it’s a bit iffy that its run by a group that represents the manufacturer’s interests.

Of course it’s all under the banner of safety so, that must make it okay then.

You might get the sense that we’ve not a lot of respect for AMDEA and, you’d be right, we really don’t for a number of reasons.

Sorry AMDEA but it is what it is and it says a lot when the group that represents all these manufacturers and wants to promote "safety" don't even bother to contact the busiest appliance website in the UK with the info or press release. Nice one AMDEA, way to go.

Given we're a nice bunch, we'll publish your press release anyway.

The full blurb and link is as follows:

From Tuesday (November 1), many appliance manufacturers will be rewarding customers who register their appliances, by entering them into free prize draws.

Registering new machines or ones already owned on will provide the chance to win a range of luxury home and lifestyle prizes.

This prize bonanza, from participating brands, will run through January to include Register My Appliance Day on January 19, which will be celebrated with further opportunities to win gifts. is an online safety initiative from the Association of Manufacturers of Domestic Appliances (AMDEA). It is supported by the government and local fire services, which provide quick access to the registration pages of over 60 leading brands of domestic appliances, and allows the public to register old (up to 12 years) and new appliances. Once registered, in the event of a safety action, the manufacturer will know where to find the appliance and organise the right remedy.

With no purchase necessary, the industry is urging all appliance owners to look around their kitchens and spend a few minutes getting their older machines registered to instantly improve the safety of their home and be in with a chance of a big win.

AMDEA is the UK trade association for manufacturers of large and small domestic appliances; representing over 85% of the domestic appliance industry and nearly 90% of white goods brands.Members’ products include most of the UK’s top selling brands of major white goods, other large and small kitchen appliances, heating, water heating, floor care, waste disposal and ventilation equipment.

Small appliances include air purifiers, blenders, clothes steamers, coffee machines, dehumidifiers, electric kettles, electric food mixers, fans, food steamers, hair dryers, irons, steaming water taps and toasters.

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