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Britannia has launched an exclusive club for new customers as part of a brand refresh that brings a new logo.

Britannia says that the britannia Life club brings benefits of improved service levels through retailers participating in the scheme. Improved delivery, installation and even in home product demonstration are on offer.

There is also dedicated pre and post-purchase support from the UK-based contact centre. Extra warranty and health check options are available, and everything is supported by specially trained engineers, who will be Glen Dimplex staff that also cover Stoves, Belling etc.

In addition, britannia Life members will receive a free-range cooker care pack after installation; discounts on britannia cookware and bakeware; and regular communication offering bespoke recipes, offers and exclusive lifestyle content from high-profile food and drink industry experts.

Mark Davison, Managing Director of Britannia’s parent company, Glen Dimplex Home Appliances, said: “The brand refresh and launch of britannia Life represents a significant investment in britannia and one which we think will not only strengthen the brand in the eyes of the consumer but will provide huge support to our retailers.

“Britannia Life will offer a range of delivery options that can include disconnection and removal of an old appliance, installation of the new one and then a personal demonstration to ensure the customer understands the features and functions in order to get the best out of the product from day one.”

Post-installation customers will receive contact from a dedicated britannia representative. Each customer who takes out an annual Health Check will receive an extra year of warranty a rolling service which can effectively offer cover for the lifetime of the product. Think, a service plan for your cooker and you're probably on the right lines.

Mr Davison added: “We believe all of these consumer benefits will help retailers in the sales process and we will also be backing up the launch with trade and consumer marketing activity.”

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