A new vacuum cleaner set to hit the market in October promises to combine power and performance with oozing seductive passion and style, according to the manufacturer.
The Power of RED from Electrolux includes a 2,000-watt motor and a range of features which could help it to stand out from the multitude of vacuums currently on sale.
Consisting of three models, the Power of RED appliances have been designed for every type of household, while they also feature cleaning filters unique to Electrolux.
The Arm & Hammer filter is fitted to the machines and provides an odour-neutralising device which uses baking soda to combat pet and food smells.
Other snazzy attachments which come with the range's top model - the Power of RED All in One - include a telescopic self-cleaning duster, "power paw" for removing pet hair and hard floor nozzle for gentle hardwood flooring cleaning.
The All in One, Pet and Reach machines are set to be priced £199.99, £159.99 and £179.99 respectively - and buyers could make a wise move in complementing their purchase with a comprehensive warranty to keep the appliance in tip-top condition.