Just when we thought that the whole smart appliance bandwagon was on it’s way out of town after IFA Whirlpool go and drop a bombshell on us with this new delight of theirs.
Whirlpool has launched a hob called the SmartCook induction hob, which Whirlpool’s marketing department promises “a revolutionary assisted-cooking experience that makes creating dishes simple”.
Now forgive us if we’re a little skeptical about the claim here as, we always thought it was the cook that did the work on that front.
Maybe we’ve been getting it all wrong these years and Whirlpool’s PR Dept. knows something we don’t.
Or, maybe it’s not true!
Let’s break that down for you as they say.
This ‘ground-breaking’ appliance offers pre-programmed recipes, temperature sensors, and the flexibility to cook anywhere on the hob says Whirlpool.
Okay so recipes are in a book, on smartphones via apps and the web, on tablets via apps and the web and there’s thousands upon thousands of them. Why would you want only the choice of forty select ones embedded in the hob?
Temperature sensors are nothing new and, pretty much needed depending on what Whirlpool mean.
Cook anywhere on the hob thing was done years ago by De Detriech some years ago. To be fair to Whirlpool though, that’s pretty good to have.
We’re just not onboard with the idea of this hob being a revolution. Not even a little bit.
According to Whirlpool, this ‘has contributed to a cultural shift that sees the preparation of food in the UK as an arena for pleasure, and an opportunity for experimentation and discovery’. With this research in mind, company has developed technologies such as the SmartCook hob.
Whirlpool brand manager Jennifer Spragg said: “With SmartCook, you can release your inner chef and create the food that you only dreamed of eating at home, easily: day in, day out.
Having a SmartCook induction hob in the kitchen is like getting help from an expert chef who perfectly anticipates your needs. With less need to watch the pots, and less guesswork, the consumer can focus on being even more ambitious, or simply relax more when cooking.”
To us that just looks like the usual marketing blurb trying to sell people something that really, they don’t need.
The embedded recipe stuff you don’t need and we very much doubt it’ll help you cook any better.
We need cookbooks though, they’re essential to the British way of life as if they were to get killed off we’re at a loss for any number of Christmas gifts!