BBC News Online meets James Dyson, the inventor who wooed the "promiscuous hearts of the consumer" with his transparent, bagless vacuum cleaner.
James Dyson's London townhouse is a model of Spartan elegance - wooden floors and vast empty spaces.
James Dyson relaxing at home Somehow the absence of carpets proves oddly disconcerting when meeting the man who shook up the dusty world of vacuum cleaners with his "cyclone" technology.
Fifteen years in the making, Mr Dyson's cleaners stormed British homes in the 1990s, despite retailing at almost double the price of more established brands.
"Dyson really revolutionised the entire market," says Nick Platt, a vacuum cleaner expert at retail audit group GfK. "They changed the nature of the product into an aesthetic lifestyle product, a status symbol."
The Full Interview From BBCi Here