Bosch and Siemens Home Appliance Group (BSH), one of the world's leading manufacturers of high-end appliances, will not change its investment strategy in China despite of negative impact of the world's economic downturn and real estate industry on China's home appliance market, according to Kurt- Ludwig Gutberlet, CEO of BSH (China).
Gutberlet noted BSH's two major brands, Siemens and Bosch, will keep focusing on the mid-end and high-end market, respectively, in the future.
BSH will enhance its presence in China due to the country's sound retailing investment environment, said Gutberlet earlier this year, adding that BSH sees smooth development of the two brands in China.
He also revealed that the company's kitchen and small household appliances production base in Nanjing has completed construction, while BSH will further develop its refrigerator and washing machine production bases in Anhui and Jiangsu provinces, respectively
So, more "German" products that don't actually come from Germany.