Current.com.au reports that Think Appliances, owner and distributor of the Baumatic, Venini and Damani brands, has been sold to Home Appliances.
This announcement comes after weeks of industry speculation about the future of Baumatic and we now know what is to become of the Baumatic brand in Australia at least.
The ubiquitous “sources close to the matter” have confirmed that “at this stage, Think Appliances will operate as a separate division within Home Appliances.
"We are delighted to welcome the Think Appliances team,” said Home Appliances managing director Owen Morgan. “As partners, I believe we can deliver outstanding products and service to our customers backed by first class brands.
“This is an exciting next step for Home Appliances backed by such a well-respected consumer group in McPherson’s”.
Although Home Appliances and McPherson’s are referring to its acquisition as 'Think Appliances', that company itself attempted a re-brand earlier in the year, sending out a release saying it was now called Baumatic Appliances.
"Congratulations to the Home Appliance team on this exciting development,” said McPherson’s managing director Paul Maguire. “The acquisition of Think Appliances is a strategic building block in creating a world class appliance business with combined sales of $100 million in 2014.”
The fate of Baumatic in the UK and other territories has yet to be confirmed but industry chatter indicates that Candy may have either bought the ailing brand or, are in the process of doing so.
This doesn’t help thousands of Baumatic owners in the UK who are currently left with no means by which to have their warranties honoured other than to seek their retailer to resolve any issues that they may have. It is also highly unlikely that a new owner for the Baumatic brand would take up the liabilities on warranties sold before they took ownership.
Spare parts for the moment seem to be not too bad mainly as Baumatic bought in products from production facilities used by others however we anticipate that cosmetic spares will soon start to be difficult to obtain. Functional spare parts are likely to be available for longer but we would expect some to also be difficult to get.