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Indesit is considering acquisitions in China, India and the United States in order to expand internationally and take advantage of the strong euro the La Repubblica newspaper reports.

In a report mostly citing analysts, the newspaper said CEO Marco Milani is considering a marketing campaign to boost its upmarket Scholtes brand after recent Indesit and Hotpoint Ariston brand efforts.

The aim for the Scholtes brand is a 1 percent share of the European market for household electrical goods, it said.

Indesit is seen performing more strongly than its European rival Electrolux, which reported recent downturns, with Indesit first quarter Wednesday showing a sales volume increase from a year earlier, it said.

Analysts say they do not expect acquisitions in India, where Indesit will focus on expanding organically, while in China, Indesit recently lost out on a privatisation.

Later Indesit confirmed its plans to expand its Scholtes upmarket brand by extending its sales to all of Europe, from just France and Italy, an Indesit spokesman said, confirming the reports.

Scholtes supplies a full range of electrical household appliances for installation into built-in kitchens, though does not supply the kitchen furniture itself, the spokesman said.

'It is a plan for Scholtes, that is mainly in France and Italy. There is a plan to have this top of the range in all of Europe,' he said.

On a pricing scale index, taking 100 as the average household goods price, Scholtes is above 120, while the Indesit brand is about 90 and Indesit's Hotpoint/Ariston brand at 100, he said.

Detailed targets are not yet available, he said. 

Re: Indesit Expanding With The Scholtes Brand
Well the reason I guess why their sales is up, is because more of their ruddy machines are breaking down and so having to be replaced! & with money being so tight nowadays, they appeal to the price savvy.

You can pizazz the name all you like, package it with knobs on, (bells & whistles et all) but you will never change the lousy rubbish that it is and that is an Indesit.

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