AEG's history spans over 100 years,from the founding of AEG with the purchase of the German license for Edison patents to the first electrical appliances created by Peter Behrens, the father of design.
Emil Rathenau, founder of AEG, bought the German licence for the Edison patents and in 1883 founded the German Edison Society in Berlin, which was renamed General Electricity Society (AEG, Allgemeine Elektrizitaets-Gesellschaft) in 1887.
In 1889, this company went public in Berlin with an exhibition of the first electrical heating units. On show were items such as curling tongs, cigar lighters, irons and tea kettles. The 1896 AEG catalogue already contained 80 different products, among them hotplates, coffee machines and egg cookers.
Already at that time, the technology as well as the designs were impressive. At the beginning of the century, AEG was the first industrial company that employed a designer. This was the architect Peter Behrens who in 1907 was commissioned not only to design new factories but also appliances for AEG.
AEG manufactured a range of aircraft from 1910 to 1918. During WWII AEG engineers played a significant role in developing the magnetic audio tape recorder.
The appliance side of AEG is now owned by Electrolux who bought the company in 1994.
As of around about 2008 most of the AEG appliances we'd seen were simply rebadged Electrolux products sold under other brand names such as Zanussi or Tricity Bendix with cosmetic differences mainly, but a few software and feature changes in an attempt to make them seem different. in effect little more than yet another own label brand for Electrolux.
AEG, strong on laundry and dishwashing products
AEG Retail Prices & Market Position
Priced to compete directly with its old rival, Bosch, AEG is firmly placed in the upper-mid sector of the market.
It appears that, in line with other German manufacturers that production has been totally moved away from Germany due to increasing labour costs.
To our knowledge there are no AEG machines now built in Germany at all. Most laundry appears to be Italian for example, coming from the same production facilities as other Electrolux Group products.
This reflects also on the John Lewis own brand products which are, exclusively as far as we are aware and can see, Electrolux products with quasi-AEG fascia on them. John Lewis claims that their machines are of "German design" implying that they are made in Germany when, they clearly are not. Often when asked John Lewis staff will tell people that their appliances are AEG which, these days, is no great shakes.
AEG Spare Parts
Spares pricing is generally in line with other Electrolux brands, Zanussi, Parkinson Cowan, Tricity Bendix and Electrolux where some can be expensive but in the main they are not too bad. Also, with the huge crossover of spare parts from one brand to the other there are quite a few cheaper pattern spares available.
Electronic components and major electrical items, such as drive motors, can be hideously expensive. £200 plus for an electronic control module is not uncommon. A great many of the internal components are shared with the other Electrolux brands, whether the AEG brand is worth more than the others is open to debate.
However our advice when looking for and ordering AEG spares is to make sure that you order parts using the PNC number and identify the correct spare part you need as often spare parts may all look similar and yet be quite different and often incompatible with other models, we will explain how to do that here.
With the proper information we will often be able to cross reference spare parts and on many occasions be able to provide low cost alternative parts
AEG Spare Parts Identification
Almost any AEG spare part can be sourced by UK Whitegoods and also by local Service Force agents. You will require the model number at the very least but, most often, also the "PNC" or Product Number Code identification number from the rating plate or you may be unable to identify the correct spare part required. This number allows us to track exactly the correct spares for your particular AEG appliance and massively reduces the chances of any errors occurring when ordering spare parts and, for a lot of models, it is a mandatory requirement to look up almost any spare parts for you and most certainly appliances produced after AEG was bought by Electrolux.
Although an older rating plate, from an AEG oven made in Germany, this is a typical example of what to look for when you need to find the model number:
You can see that the PNC number is highlighted in red but, regardless of what actual machine it is be it a dishwasher, washing machine or cooker, the format will be similar.
AEG Fridge Water Filters
AEG Service Information
Aftersales service is the same as for Zanussi and the other Electrolux brands.
There is a fair amount of servicing information available for AEG appliances as there is with mode Electrolux Group products however it should be noted that this is protected by copyright and that nobody bar Electrolux is allowed to offer access to this information. It is not unknown for Electrolux to initiate legal action to protect it's copyrighted and trademarked properties.
That said, there are a number of the repairers who will assist wherever possible in the help forums.
Main AEG Spare Part Categories
- AEG Cooker Spare Parts
- AEG Washing Machine Spare Parts
- AEG Tumble Dryer Spare Parts
- AEG Dishwasher Spare Parts
- AEG Fridge Freezer Spare Parts
AEG Key Contacts
Official website/email: http://www.aeg.co.uk
Official telephone support: 08445 616 616 (Service)
Unofficial technical support: http://www.ukwhitegoods.co.uk/forumsphpbb3
Primary trade only supplier (where available): Direct
Address : Addington Way, Luton Bedfordshire, LU4 9QQ
AEG Ratings & Review
These key indicators are gathered from general opinion within the industry, spares availability with major trade spares distributors and general engineer's opinions alongside how many repairers are registered to repair AEG appliances. You can find out more about how we work out the ratings here
AEG market share
|UK Market share approx 2%|
AEG is a very well known brand in the UK and across Europe with a very good general reputation
AEG appliance pricing
DIY repair rating
Spare parts availability
spare part pricing
Reasonable appliances at reasonable prices backed with excellent spare parts availability even if they can be a bit expensive, as well as good repairer support
Please do not use the comments below to ask for technical help or advice on any AEG appliance as the engineers will not see the request. Please use the forums where much more help will be available and support for AEG is generally good.