Founded in 1910 as Elektromekaniska AB, and changed its name to Elektrolux after merging with Lux AB in 1919, the spelling was changed to Electrolux in 1957 under the leadership of Hans Werthon the Swedish company now known to all as Electrolux grew rapidly during the 1970s.
Electrolux is currently the second largest home appliance manufacturer in the world (07/2011) after Whirlpool Corporation selling more than 40 million products to customers in 150 countries every year. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under brands as below.
The company is a behemoth that produces appliances for every territory on the planet.
Current consumer brands owned by this massive corporation include the following:
Electrolux Laundry Systems
Many of these brands are regional and Electrolux have been known to hire or lease the names to other companies on a regional basis, for example White Westinghouse was actually supplied by Premium Appliance Brands in the UK and not manufactured by Electrolux, nor does that brand use Electrolux products. Likewise, Frigidaire is in the same position, the brand actually controlled in the UK by the HI Group, again nothing to do with Electrolux.
Electrolux Market Position
This is very hard to give obviously as the group is just massive and covers almost every area of the industry, but in the UK the Electrolux brand name is firmly in the low to mid sector of the market and is generally reasonably well regarded.
Whilst in the UK Electrolux are particularly strong on floorcare they've never really cracked the major appliances other than by snapping up brands like Tricity, which became Tricity Bendix, Zanussi and many of the others mentioned above.
In recent times it appears that the Tricity Bendix branding, which was used as a budget brand, has been more or less dropped and it appears that the Zanussi brand is being moved in to take over from that position.
Electrolux will also produce appliances for third parties such as John Lewis in the UK for whom Electrolux produce most of their laundry, cooking and cooling ranges despite the retailer alluding to it's brand's German origins. They're not German.
AEG, another Electrolux owned brand, is used at the upper mid section of the market drawing on the AEG branding's German roots to justify the higher price tags in large part along with some of the more modern features and technologies and a "Germanic" type design. Little if any of the products are in fact made in Germany or would have ever been near any German based operation, even in design. Like most of the laundry products the actual internal workings are based largely on the same platform as all the other brands, the same goes for dishwashers, cooling products and cooking products, only the badge and cosmetic changes are made.
Interestingly late in 2010 we started to see Zanussi washing machines being imported that had been built by Midea in China who also build washing machines for others in the UK.
Electrolux Spare Parts
Electrolux spares are, for the most part very good. There are of course some prices that wil make your eyes water on some parts but, for the main they're okay.
Electrolux's spares ordering systems and supply chain is nothing short of astoundingly good and it is rare that you will wait very long for any spare part, it can happen but it certainly is not the norm. We can order any currently available Electrolux spares directly so the lead times are minimal usually but most of the commonly requested Electrolux spare parts (bear in mind there are tens of thousands available) can be easily ordered immediately in our online spares store from this link.
When you do need to order or request any information on Electrolux spares for any group appliance please give us what's known as the PNC number for the appliance from the rating plate, do not trust information from anywhere else. The PNC will look like the one from an Electrolux washing machine shown below with the PNC number highlighted.
The PNC number is like a VIN number for your car, it locates precisely the correct version and allows us to give you fast and accurate information about the appliance. It also allows us to track down any cheap compatible spare parts easily for you so you have all the options available not having this can make life much more awkward and getting answers slower.
A good tip is to simply take a photo of the rating plate and email that in to us. That way we can get all the information for you as quickly as possible and email back links to the parts, diagrams and any other information that we think that you might need.
Electrolux Service & Repairs
This can vary but domestic appliance servicing is entirely handled by Electrolux's Service Force for most of the brands in the UK for major domestic appliances. Commercial products have separate arrangements as does small products, such as Flymo and vacuum cleaners.
Some retailers do carry out their own servicing on Electrolux brands, notably Currys (Dixons Retail) has done this for out of manufacturer warranty service for a few years now. This is where the machine is on Currys own maintenance contracts such as the "Whatever Happens" contracts. You should therefore be aware that it may not always be an approved Eelctrolux Service Force technician that will attend your appliance to resolve any service issues.
Electrolux now also use the systems that have been highlighted in this article where, when you call for service you may be put through to a call centre that will try to sell you a maintenance contract.
Thankfully however there are alternatives since Electrolux aren't as Draconian as other manufacturers and independent repairers have access to technical information and spares supplies quite easily (as noted above) so getting an Electrolux product repaired isn't a problem normally. Most of th approved appliance repairers will repair any Electrolux Group product and you can find a repair company using our free engineer search facility.
Electrolux Key Contacts
Official website/email: http://www.electrolux.co.uk
Official telephone support: 08445 616 616
Unofficial technical support: http://www.ukwhitegoods.co.uk/forumsphpbb3
Primary trade only supplier (where available): All
Address : Addington Way, Luton Bedfordshire, LU4 9QQ
Electrolux Ratings & Review
These key indicators are gathered from general opinion within the industry, spares availability with major trade spares distributors and general engineer's opinions alongside how many repairers are registered to repair Electrolux appliances. You can find out more about how we work out the ratings here
Electrolux market share
Electrolux is a very well known brand in the UK and globally with a good reputation
Electrolux appliance pricing
DIY repair rating
Spare parts availability
Spare part pricing
Reasonable appliances at reasonable prices backed with excellent spare parts availability even if they can be a bit expensive, as well as good repairer support. Of all the large corporate brands, this is one of the best.
Please do not use the comments below to ask for technical help or fault finding advice on any Electrolux appliance as the repair technicians will not see the request here. Please use the forums where much more help will be available and is a completely free service.