Prima is merely another own label brand name along the same lines as Caple, Lamona and others that is used by its owner, PJ Hopkinsons (PJH), to be that little bit different. There is little history of the brand to be found but it has been around for a number of years and PJH are a large kitchen supplier to the trade that has been around a long time.
Or, if you were cynical, you could assume that the brand name was used to avoid customers being able to price compare products in kitchen showrooms.
Prima however, like the others mentioned, does not actually make any appliances at all themselves, it simply buys in the appliances that it requires labelled as Prima.
The Prima appliance range has been made by any number of manufacturers over the years including Siltal, Electrolux, Whirlpool, Midea, Haier, Cata and others that you can learn more on each in this, the manufacturer section.
Prima specialises in built in and integrated products to fit with the PJH supplied kitchens.
Prima Market Position
There is little information on the pricing of Prima appliances available however we would expect them to to be pitched at the lower end of the mid market in terms of pricing even if that actual products don't necessarily deserve to be in that segment.
That said there are also products from Prima made by some that would actually cost you more under the more "premium" brand, even although it is exactly the same appliance.
So, it can be a bit hit and miss in terms of value for money. The crux being that, if you know what you are looking at then you can pick up a good deal or, equally, you could get exactly the opposite.
All the Prima appliances now appear to be supplied with a two year parts and labour warranty.
Service on Prima would appear to be administered by repaircare who will distribute service calls to independent service engineers across the UK. Service should be good given the system used.
Of course most of the engineers found in our engineer search will also happily repair Prima appliances when they are out of warranty and, often, at a much lower cost as you are cutting out the middle man.
Prima Spare Parts
Given that spares are easily found with the largest appliance trade spare parts distributor in the UK, spare parts are not an issue and we can easily locate and get almost all Prima spare parts very quickly.
However, they are often not cheap.
What we do very often is cross reference the Prima spares to other manufacturers who offer exactly the same spare parts but at a lower cost. Doing so can save a considerable amount of money on spare parts but it can also take some time and requires the knowledge and experience to do so.
IMPORTANT: As Prima uses different suppliers for their appliances we must have the model number in order to help you
Please do not use the comments below to ask for technical help or advice on any Prima appliance as the engineers will not see the request. Please use the forums where much more help will be available.