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UK Whitegoods Website Help And Guides

Advertising On UK Whitegoods

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UK Whitegoods is a massive website with a variety of ways to allow advertising to be served both to trade users in the appliance industry and also to end consumers with an array of unique and engaging content, community driven forums and online shopping facilitites.

And as one of the most authorative and highest ranked appliance industry websites in the world, if not the highest ranked and busiest if you want to let people that are looking at appliances know about your business or products, this is the place!

A recent client that we ran a campaign for a six month period had ads running that received over 11 million views over the course of the campaign with those advertisments receiving thousands of clicks.

While we explain the basics here we are often asked about please do not hesitate to get in touch with us for something you don't see as we have worked and still do work with companies in partnership to provide a more bespoke service tailored to suit the requirement.

We can send you more information on request.

For small UK repair companies, please see this article on what you can do to promote your business on UKW.


With over a combined 7000 unique visitors to the site consuming in excess of 50,000 pages per day (and growing) along with over 1600 trade members from all walks of the industry, looking for information about appliances or the industry from the United Kingdom and around the globe, UK Whitegoods has become one of the leading portals of information on the appliance industry in the world.

Unique content and expansive information with rich web forums, information about manufacturers and products, expert advice and guidance and more drive the website's popularity all of which are continually being updated and new content added.

UK Whitegoods on Trustpilot

Our outstanding service levels, quality content and level of interaction is what drives the high ranking that UK Whitegoods has with Google, as well as the other major search engines.

In fact, UK Whitegoods is ranked higher by search engines than many brand websites.

Of course there is a lot more to a website than simple raw statistics but they do serve to give you a sense of the popularity of a website.

Most visitors to UK Whitegoods are not just casual surfers, they are here looking for help or advice on the industry, both business to business and business to retail consumers. Or, they are looking for information and guidance to help decide and buy a new product.

Our current worldwide ranking on Alexa shown below live is:


Or from Similar Web live visitor stats by month are:

However we do consistently rank in the top 150K sites worldwide and in the top 15K UK websites. From an estimated 1 billion websites globally, that's not too bad!

We guess the question for businesses in the industry would be, can you afford not to have a presence here? 

Do you want your brand, products or services in front of potential customers right when they are interested in the appliance industry?

  Media & Other Support

Being an information portal and also helping customers with excellent service (as the independents do) has led to UK Whitegoods being featured in media such as The BBC, The Guardian, Which? and many other off and online resources. We continue to offer support to media outlets as and when required in an effort to raise the profile of our industry and any issues raised by it.

We also support and provide comments and information to sources such as such as academic institutions, consumer associations and government departments.

UK Whitegoods is often referred to as a primary source of appliance information on many other forums around the world for UK and European appliance advice as well as featuring highly on many other high quality websites.

  Advertising Options

We offer advertisers various solutions tailored to specific needs and we help to guide you to the most effective ROI on advertising with us.

Some of the options include:

  • Sponsored articles
  • Promoted articles
  • Banner adverts, such as the one shown around the website down to section or article targetting
  • Multiple banner placement options, embedded, tagged to articles, sections etc.
  • Forum sponsorship (Trade & Public Targeted)
  • Embedded advertising within articles, including news articles, new product releases etc
  • Video advertising within articles
  • Text links within articles and news items
  • In-line forum banner advertising

These options allow you full control of where your advertising appears, who to and when as well as allowing you to control the budget.

We do like to work in partnership over longer periods with companies in the industry and, as the focus of the site is wholly to do with domestic appliances, we only work with appliance industry companies and businesses that have a direct relationship in the industry. 

More detail of what we can offer is available upon request.

  Marketing Channels

Google certified storeWe have two distinct and separate channels that frequent the site, trade and retail.

There are specific articles that are targeted at trade members as is the regular newsletters which are delivered to more than 1600 trade members. Our lively trade forums are used by scores of traders every day from all areas of the industry, service sector, retail, manufacturing, marketing and more. If you want to get news about a new product out to the trade, this is a great place to do it.

For retail, advertising on UK Whitegoods is also better targeted as appliances and related items are, more often than not, a distress purchase and people buy appliances when they have to.

Many of the visitors to the website are researching new purchases before a buying decision is made, are you products well enough featured to even be considered by a potential customer? Are consumers even aware of your products?

By advertising on UK Whitegoods your products are in front of people when they are interested in them.

  Product & Appliance Industry Press Releases

We do publish press release information on new products and interesting news from within the industry, we do not publish unrelated news or information generally unless there is a specific domestic appliance industry interest in the subject.

We offer this service for free where we have full editorial control and we are not asked to embed links or advertising.

For pricing on embedded linking, banners and so on then please contact us.

Embedded links on product recall notifications, safety notifications and issues on public safety are included totally free of charge as we view this as an essential service that we must provide.

Do note that we do reserve the right to determine the suitability of any submitted releases for publication on UK Whitegoods.

  Work With Us

If you are interested in advertising or want to work with us here on UK Whitegoods simply drop us a line at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a ring to discuss your requirements.

Or you can just ask for our information pack that we can send to you with no obligation.

Email is the best way to reach us initially as we are a completely online company after all and this allows us to put you in touch with the best person to help you with any enquiry.

Please Note

If you are looking for help to diagnose problems with your appliance please use the forums , the repairers will not see your comments here and you will not get a response.

Media Pack - Banner Ads
Can you send over pricing for banner ads please
hi I have a flavel Milano 100 it has 2 ovens one fan assisted but the normal oven on the right hand side has stopped working also the clock and ignition button but the fan assisted oven and grill still work any ideas to the problem regards lynn

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